Privacy Policy
Who we are
We are Driving Miss Daisy UK Limited (“Driving Miss Daisy”), a company registered in England & Wales with company registration number 09068518. Our registered office address is Unit 1, Ameiva House, Quartremaine Road, Portsmouth, Hampshire, PO3 5QP.
We license a nationwide franchise network, with each franchisee operating under the Driving Miss Daisy brand (referred to as a “Franchised Offices” in this privacy promise). Throughout the rest of this privacy promise, where we say “We” or “Our”, we are referring to Driving Miss Daisy and its Franchised Offices.
This privacy promise sets out how We collect and use personal data in accordance with the UK’s General Data Protection Regulation (“GDPR”) and Data Protection Act 2018 (“Data Protection Legislation”).
Our promise to you
We respect your privacy and comply with data protection laws whenever We process your data. The law says that the personal information We hold about you must be:
Used lawfully, fairly and transparently.
Collected only for valid purposes that We have clearly explained to you and not used in any way that is incompatible with those purposes.
Relevant to the purposes We have told you about and limited only to those purposes.
Accurate and kept up to date.
Kept only as long as necessary for the purposes We have told you about.
Kept securely.
What information we collect about you and why
The kind of information Driving Miss Daisy and our Franchised Offices collect about you will depend on who you are. The sections below explain in detail what information is collected on each group of individuals.
Your personal information will only be used for the purposes for which it was collected, unless We reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If We need to use your personal information for an unrelated purpose, We will notify you and We will explain the legal basis which allows us to do so.
Please note that We may process your personal information without your knowledge or consent, but We will only do so where this is required or permitted by law.
It is important that you read this privacy promise together with any other privacy policy or fair processing policy We may provide on specific occasions when We are collecting or processing personal data about you so that you are fully aware of how and why We are using your data. This privacy promise supplements other notices and privacy policies and is not intended to override them.
Franchise development
Enquiries about becoming a Franchise owner
If you apply (directly or via our website) to become a franchise owner whether for a new franchise opportunity or to take over an established Franchised Office that is for sale, Driving Miss Daisy will require the following information from you:
Your name and contact details
Details of which franchise opportunity you are interested in and in some cases your ability (financially) to invest in a franchise
Details from our application form
CV
This information will be processed via our franchise development system for the purposes of assessing your application, inviting you to meetings to discuss opportunities, speaking with other franchise owners and identifying factors that may affect your suitability.
If you are successful, your information will be maintained in our franchise development and legal systems. If your application is unsuccessful your information will be deleted from our systems once it is no longer lawful for us to retain it.
Website users
Our website is not intended for children and we do not knowingly collect data relating to children.
Using the Contact Us function
If you complete a Contact Us form on our website, We typically collect the following information:
Your name and surname;
Email address / Telephone number;
Details of your enquiry.
Depending on what contact form you’re using, We may also collect additional information. It will be obvious what we’re collecting and why We need this additional information, and We will only use it for the purposes of the original contact. Although, as set out elsewhere, Driving Miss Daisy may share your information with our Franchised Offices if necessary, in order to assist with your query.
If you contact Us by email and telephone, we will only collect and process the personal data which you provide to us, also, it shall only be used for the purposes for which you provide your personal data to Us. For example, if you contact Driving Miss Daisy with an enquiry about the provision of care, we may share your details with one of our Franchised Offices.
Cookies
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
Our website uses cookies to distinguish you from other users of our website. This helps Us to provide you with a good experience when you browse our website and allows Us to improve our site.
We use cookies for a number of reasons on our website:
Essential Cookies. Cookies that are essential to the running of our website, in that the website will not function correctly without them. These are enabled by default and cannot be turned off, unless you change the cookie settings in your browser;
Analytics cookies. For example, when someone visits our website, We make use of the Google Analytics service to collect standard information about visitors to the sites and their behaviour (e.g., what pages they viewed). The data provided by Google Analytics is anonymised and in no way enables Us to identify individual visitors, however, Google Analytics will place a cookie on your device to enable the service. For more information about how Google Analytics cookies work on websites visit: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage;
Marketing cookies. These cookies are used for the purposes of measuring the effectiveness of our marketing campaigns and to also serve our advertising via Google’s and Teads’ advertising networks. We use these tracking technologies to help us run our business. We use cookies and tracking pixels for Google, Facebook, our Customer Relationship Management (CRM) system (see our use of UTM below) and Teads.
We also make use of specific website addresses (called “Urchin Tracking Module” or “UTM”) which allow Us to identify an individual from how they interact with our website. For example, it enables Us to track specific marketing campaigns, the source of those campaigns (e.g., on social media) and if you provide Us with contact information, we’re able to build up a profile of how you have engaged with our website and marketing activities. Such information will only be stored in our CRM if you have consented to the use of the cookies that are needed for the UTM to work.
Before We make use of these technologies via the website, where required you will be prompted to provide consent for their use. If you do not consent to their use, these cookies and pixels will not be used, and We will not be able to measure the effectiveness or provide our marketing messaging to you. However, if you do consent to the use of these cookies then certain information about you and your web activity will be shared with Facebook and Google for the purposes of their advertising services, and as such this data may be processed outside the UK and EEA. Via our cookie control settings, you may change your mind at any time.
Marketing
From time to time Driving Miss Daisy, or our Franchised Offices may obtain your consent to send you educational and promotional material. You will have the opportunity to specify how you wish to receive such material and we and our Franchised Offices will only contact you by the means you have specified, i.e. email, mobile, landline or all contact options. You will have the opportunity to unsubscribe from all or some of the marketing material at any time. If you wish to unsubscribe, simply choose the Unsubscribe option or contact us or the relevant Franchised Office and let us or them know that you no longer wish to be on the mailing list.
Your information is safe with us, and we will not share your personal data for marketing purposes with any third party other than as specified in this privacy promise or with your consent.
How long we keep your data
We will only retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Driving Miss Daisy
Where data has been shared with us by your Franchised Office, we will retain access to that data for as long as the Franchised Office holds that data, in accordance with their data retention policy.
Website users
For all data submitted to us via our website, We will keep your details for a period of 6 months from the date of submission. Upon expiry of that period, your data will be automatically anonymised.
Where your data is stored
As a matter of course, we do not transfer your data outside of the European Economic Area and use, as far as possible, UK or European data centres. Where we use data processors who only have overseas-based data centres, We only do so in limited circumstances and always only after completing a thorough due diligence process to ensure your data’s continued safety and security.
Third-party processors
We use a number of third-party cloud-based services for the purposes of effectively running our business and providing our services to you. We also use a number of third-party organisations, e.g. accountants, HR support, CRM system etc.
In all cases where We are using a third-party service or company, We will only provide the minimal amount of information required.
We always conduct due diligence against all our third-party suppliers to ensure their compliance with Data Protection Legislation and that they have suitable security measures to protect your data. We also make sure a legally binding contract (sometimes called a Data Processing Agreement or DPA) is also in place to protect your data.
Your rights
Because the data We hold about you is your data, you have the following rights in respect of the personal data We hold about you:
Right to Access – this means that you can ask Us for a copy of all personal data We hold about you. This enables you to receive a copy of the personal information We hold about you and to check that We are lawfully processing it.
Correction Right – if you believe that any of the information We hold about you is incorrect or out of date, you have the right to correct such information by providing Us with the correct up-to-date information. In addition, you can ask Us to delete incorrect or out of date information, and We will be happy to do so unless We are prevented from doing so by law or regulation.
Right to be Forgotten – this enables you to ask Us to delete or remove personal information where there is no good reason for Us continuing to process it. Please note that where We are obliged to keep your personal data because of a regulatory or legal requirement, We will not be able to delete the data and must continue to retain it.
Right to Restrict Processing – in some limited circumstances you have the right to restrict the processing of your data.
Right of Objection to Processing – you have the right to object to Us using your data for direct marketing purposes and to profiling.
Right of Data Portability – you have the right to request a copy of the personal data We hold about you in a commonly used and machine-readable format. We can provide your data either to you or to such other third party as you specify in your request.
Automated Decision-Making Objection Right – automated decision-making is where a decision is made entirely by technological means without human intervention. We do not use or rely on automated decision-making.
Right to complain
If you have any concerns about our handling of your personal data, we’d rather you brought it to either Driving Miss Daisy or the relevant Franchised Office (as applicable) in the first instance, but of course you have the right to lodge a complaint with the Information Commissioner’s Office (“ICO”) by visiting https://ico.org.uk/concerns/ or telephoning the ICO helpline on 0303 123 1113.
More information
For more information about your data rights and privacy or data protection in general visit the Information Commissioner’s Office website: https://ico.org.uk
Changes to this Privacy Promise
We keep our Privacy Promise under regular review. This Privacy Promise was last updated in June 2023.
If you have any questions about this Privacy Promise, please contact our Client Services Centre – csc@drivingmissdaisy.co.uk